Happy Running Nutrition

©2024

A BOLD, ORGANIC BRAND IDENTITY DESIGNED TO MAKE RUNNING NUTRITION FEEL LESS INTIMIDATING AND MORE HUMAN.

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PROJECT OVERVIEW

Happy Running Nutrition is an organic electrolyte and carbohydrate drink mix built for runners of all levels. In a crowded performance nutrition category, the challenge was to clearly communicate clean ingredients and runner-specific fuel while maintaining credibility. The resulting brand and packaging system prioritizes clarity, transparency, and shelf distinction across digital and physical touchpoints.

PROVIDED SERVICES

YEAR

Brand identity

Pattern Graphics

Illustration

Packaging Design

typography

2024

Brown background with an orange ribbon looping across the image, inscribed with "Thank you!" repeatedly. White text at the bottom left reads "HAPPY RUNNING NUTRITION."
Two energy bars, one yellow and one blue, placed on a light yellow background. A white text box with black text titled 'Packaging' describes the packaging design and branding for the product.
Image showing different logo styles for Happy Running Nutrition, including stacked, logomark, stylized, lettermark, on card, and full logo.
Green background with a winding light green line that has the words 'Brand Colors' repeated along it.
Design mockup of a font called 'Bone Quixote.' The background is terracotta color. The mockup shows the font in all caps, sentence case, with an example phrase 'GOOD ENERGY. PURE INGREDIENTS.' and a tagline 'Because what you put in is what you get out.'
A digital graphic with a speech bubble containing text about Happy Running Nutrition, emphasizing brand recognition and branding principles, set against a blue background.
Illustration of organic shapes, with a legend labeled 'Examples' at the top, and three text boxes below titled 'Heading' each containing placeholder text in different colored backgrounds: yellow, red, and green. The layout is on a dark blue background with description boxes on the left side explaining organic shapes and text boxes.
Color palette chart with four colors: Sunrise Glow, Trail Moss, Energy Burst, Cool Down Blue, each with a brief description.

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BRANDING APPROACH

LOGOMARK CONSTRUCTION

The brand system prioritizes clarity, transparency, and runner-specific utility. Typography and layout avoid heavy performance cues in favor of a friendly, credible tone that makes ingredients and benefits immediately legible. A simple hierarchy and restrained color system allow the packaging to communicate function clearly across both digital and physical touchpoints.

A collage featuring images of runners on trails and close-up of a green leaf with dew drops. Overlayed text promotes Happy Running Nutrition, emphasizing natural ingredients, honesty, and fueling for endurance.
Green liquid with ice cubes and bubbles, likely a cold beverage.
Color palette overlay on a sunset beach scene, featuring four color swatches labeled with names and Pantone codes: Sunrise Glow, Trail Moss, Energy Burst, and Cool Down Blue, from top to bottom.
Instagram post on a smartphone screen with a silhouette of a person jogging at sunset, overlaid with text 'Fuel Your Happy Miles, Pure Energy, No Shortcuts', promoting a fitness and nutrition brand.
A person's hand holding three packets of Happy Runnings energy chews outdoors on a concrete sidewalk, with fallen autumn leaves visible and wearing pink and white running shoes.
The image shows the back of a watermelon flavored energy drink package with measurements and nutritional information, positioned on a green foliage background.

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OUTCOME

The final system brought clarity and cohesion to the brand, making the product’s purpose immediately legible through color, hierarchy, and form. A modular structure and clear brand guidelines allow the system to scale easily across new flavors, packaging formats, and social content without losing consistency.

Flexible logo variations, patterns, and typographic structures support communication across both small packaging spaces and digital environments. The result is a brand that feels trustworthy, intentional, and built to grow.

GRAPHIC DESIGN

SELECTED WORK