Storied Skateboarding

2025

BRAND DESIGN

The word 'STORED' in red 3D letters with a blue shadow, over a yellow brushstroke on a light beige background.

Storied Skateboarding is a storytelling-focused skateboard brand built around documenting some of skateboarding’s most influential moments and figures, primarily through long-form video content on YouTube. launched alongside the brand’s first major interview, Tony Hawk. It recounted the first-ever 900 at the X Games, requiring a visual identity that could support a growing video series while extending naturally into social platforms and physical merchandise. The goal was to create a recognizable system that felt rooted in skate culture history while remaining flexible enough to scale across digital content, apparel, and collectible memorabilia.

Project Overview

Services Provided

Logo Design

Typography

Presentation Design

Apparel & Product Design

Apparel Production

YouTube Title Cards

Texture Design

A red-orange background with white text reading "SQUATGUMMI" in the center, and smaller white text at the top says "LOGO PRESENTATION". Additional small white text at the bottom includes "ONBOARDING / BRAND EXPLORATION / LOGO PRESENTATION / FINE TUNING / LAUNCH".
A presentation slide featuring the word 'KEYWORDS' at the top, with two columns of descriptive words in red text below. The left column includes: FUNCTION-FIRST, CLEAN, CONFIDENT, CASUAL, MODERN, TEXTURAL, BOLD, DAILY DRIVER, NEUTRAL. The right column contains: GYM-ADJACENT, TACTICAL, ENERGETIC, LIVELY, YOUTHFUL, PERFORMANCE-LED, EGO-NEUTRAL, ROUTINE-READY, FLAVOR-FORWARD.
Slide with a structured agenda including sections like 'Scope', 'Brand Overview', 'Option 1', and 'Option 2', with page numbers and a footer listing topics like onboarding, brand exploration, logo presentation, fine tuning, and launch.
A gray background with the text 'PRIMARY LOGO & MONOGRAM' at the top. In the center, a logo featuring the word 'SQUATGUMMI' in bold, stylized letters with a bent line inside the letter 'A'. To the right, a monogram 'SG' in bold letters separated by a vertical line. Small text at the bottom left and right says 'LOGO PRESENTATION' and 'SQUATGUMMI'.
Text document titled 'PROJECT SCOPE' in large red letters vertically on the left, explaining a branding project for SQUATGUMMI, including project goals, presentation content, and the current phase, with a footer indicating 'LOGO PRESENTATION' and 'SQUATGUMMI'.
An infographic explaining the design reasoning behind a logo, with close-up images of the logo and its monogram, and text describing the choices of typography, color, and shape.
A promotional graphic for SquatGummi highlighting its brand overview. The graphic includes a Venn diagram showing the intersection of performance, flavor & form, and simplicity, with the center labeled 'Your Brand.' The left side contains descriptive text about SquatGummi's benefits, target audience, and product features, emphasizing its functional benefits and approachability for high performers and everyday users.
A typography style guide showing the primary font Squout Gummi in bold uppercase and lowercase, with sample text 'Aa' and the font name PP Neue Montreal, and the secondary font Nunito in medium weight with sample text 'Aa' and its font name. The guide has sections labeled Primary and Secondary with their respective descriptions.

Branding Approach

The identity was developed by balancing the raw, imperfect energy of skateboarding’s past with a level of refinement that made the brand approachable beyond hardcore skate audiences. Inspiration came from early graffiti, sign painting, and worn skate ramp textures—elements that feel authentic but not aggressive. Typography was established first to anchor the brand’s voice, followed by introducing motion and contrast through a bold yellow stripe and textured backgrounds. Every decision was tested against real-world use, especially motion and video overlays, ensuring the system worked just as well on-screen as it did on physical products.

Red background with a white geometric design resembling an open pentagon or squat shape
Red background with a white geometric shape resembling a squatting outline.
Red background with large white letters 'SG' in the center.

Outcome

The final system gave Storied Skateboarding a flexible, recognizable identity that worked across long-form video, social platforms, and physical touchpoints. The logo system made title creation fast and consistent, allowing “Storied” to adapt easily to different series and formats while remaining legible at small sizes for YouTube thumbnails, Instagram, and TikTok. High-contrast color choices and subtle drop shadows ensured the mark stayed visible against busy backgrounds, while textured elements reinforced the brand’s connection to skate culture. Most importantly, the identity scaled seamlessly from motion graphics to signed skateboards, giving the brand a cohesive visual presence that supported both storytelling and growth without overcomplicating production.

View Additional Projects

HAPPY RUNNING NUTRition

storied skateboarding

photography