PORTFOLIO

STORIED SKATEBOARDING

Client

STORIED SKATEBOARDING

Application

Brand Identity

Marketing MATERIAL DESIGN

Product Design

Year

2023

CLIENT BRIEF

Launched under the dynamic skateboard production duo Chase and Clayton Gabor, Storied represents a fresh approach to sharing the narratives of skateboarding's past. In a digital landscape teeming with content, we set out to craft an identity that blends approachability with innovation. THE goal? To capture the vintage essence of these stories while embracing the energy and excitement inherent in skateboarding culture.

Applied Design Solution:

Inspired by vintage Chicagoland supermarket signs—an homage to Chase and Clayton's hometown—the Storied wordmark typeface brings a contemporary twist to a classic theme. Bold red and blue brand colors, complemented by a dynamic yellow stripe, evoke movement—symbolizing both the physicality of skateboarding and the prowess as a video production studio.

Overlaying the logomark on a textured, gritty crème background adds a touch of familiarity, resonating with the skateboarding audience who recognize this texture from the ramps at their local skatepark.